Knowledge Marketing: n(P, C, S, V)’s Mix?

Authors: Nadiia Artyukhova, ORCID: https://orcid.org/0000-0002-2408-5737 PhD, Associated Professor, Sumy State University, Ukraine Jan Krmela, https://orcid.org/0000-0001-9767-9870 University of Pardubice, Czech Republic Vladimira Krmelova, https://orcid.org/0000-0002-3822-3416 Alexander Dubcek Trencin, Slovak Dastan Ospanov, https://orcid.org/0000-0003-0401-180X Saken Seifullin Kazakh Agrotechnical Kazakhstan Pages: 182-189 Language: English DOI: https://doi.org/10.21272/mmi.2022.3-16 Received: 02.06.2022 Accepted: 02.09.2022 Published: 30.09.2022 Download: Views: Downloads: 88 37 Abstract The work is devoted to the search for optimal algorithm implementing process promoting knowledge in educational services market. «product» promotion an program. Promotion products activities could be built along general line «internal quality assurance education – reviews internal stakeholders external a business card product». When applied program as object marketing, set innovative features that used basis particular strategy. In frame describing abstract-logical method, method analogies, and induction-deduction were used. A bibliometric analysis was carried out based on array bibliographic data articles from Scopus database using VOSviewer tool assess possibility combining different marketing mix models. results show model applies (educational program) product DIKW model. At same time, question choosing strategy or justifying need combine these strategies remains open. As part work, link made between generating Bibliometric showed single currently does not lead success promotion. combination indicators needed. it essential establish degree significance each indicator overall rating screen (if necessary) individual indicators. multi-level expert assessment determines indicator. Based this assessment, specific dominant strategy, if any, are formed. combined approach developed multi-stage stakeholders.